Dog & Ride
Dog & Ride makes custom carriers for people who ride with their dogs. I turned its logo and video content into a brand and landing page that answer fit and safety questions before consultation.
Problem
Every dog and motorcycle needs a different setup. Riders needed clear answers about fit, safety, and daily use before trusting the product.
A standard product page and checkout would hide that complexity. The website needed to explain the product and lead each rider to a consultation.
Approach
I gathered feedback from existing customers and people who tested the product. I asked what they liked, what they disliked, and what they needed before trusting it.
I also asked what created confidence and which images drew the strongest response. Their answers set the content, page order, photography direction, and website decisions.
I developed the wireframes and components directly in Framer. One focused landing page covered the full path from product introduction to contact.
- 01What did people like or dislike?
- 02What did they need before trusting it?
- 03What created confidence?
- 04Which images created the strongest response?
Solution
Show the ride, not just the carrier
I used the image feedback to direct and edit photographs of dogs, riders, and the carrier in use. The images show both the carrier and the ride it enables.
Let buyer questions set the order
The page moves from riding together to product features, safety, customer experiences, common questions, and contact. Each section answers a question that could stop a rider from getting in touch.
End with consultation
Dog & Ride does not have one setup for every rider. The page ends with direct contact instead of a standard checkout.
Output
I delivered the brand identity, research, photography direction and editing, website design and Framer build, social media system, and pitch presentation.
The website explains the product. Social media shows it in use. The pitch deck presents the same idea to potential partners.
Impact
Dog & Ride moved from a logo and video content to one identity and message across its website, social media, and pitch materials.
The website now explains the product, answers fit and safety questions, and gives riders a clear consultation path.
- Average website session
- 56s
- Largest measured referral source
- Instagram followers
- 700+
- Views on typical posts
- 10K+
- Views on selected posts
- 100K+